Topseos Podcast RSS

Take Advantage of Google Product Search

Sun, 04 Apr 2010 12:31:46 +0100

If you sell merchandise online and haven't tried Google Product Search, then you're likely missing out on additional sales. There is no fee to submit your inventory via a feed that lists products' titles,...

Videos Can Drive Sales

Thu, 24 Dec 2009 04:48:37 +0100

Product videos have great power to drive sales. Ecommerce merchant Lars Hundley said, 'We typically get up to a 20 percent increase in conversion rate on products that have a video, and also a lower...

Use Creative Commons for SEO Value

Sat, 12 Dec 2009 12:28:55 +0100

If you have old imagery such as model or product shots which you are no longer using, consider submitting them to image-sharing sites under a Creative Commons license. It takes only a few moments, and...

How to Optimize for Search and Engage the Community

Tue, 13 Oct 2009 12:19:27 +0100

Learn how optimizing your website can help to improve your search ranking and increase website traffic.

5 Common Mistakes With Search Marketing Campaigns and How to Fix Them

Sat, 03 Oct 2009 10:22:22 +0100

Learn the common mistakes people make in search marketing campaigns and what you can do to fix them.

Optimize Your Site For Bing

Wed, 23 Sep 2009 14:40:17 +0100

Once you have provided good content for your human site visitors, there are at least three things you should do to pave the way for Bing's search algorithms. One: Have a good site map. There are some...

How Small Retail Businesses Benefit from Marketing Via the Internet

Fri, 11 Sep 2009 04:25:06 +0100

Gain a better understanding of how small retailers can increase profits through online marketing.

SEO Mantras Part 1: Single URL Per Page

Fri, 28 Aug 2009 14:10:37 +0100

SEO expert Jill Kocher suggests five mantras to recite before you redesign your online store. Here is her first mantra: "Each unique page of content should have a single, canonical URL, because If...

Use Long Tail Phrases to Describe Products

Wed, 19 Aug 2009 03:33:56 +0100

Most people think of keywords as individual words. And, although single keywords are important, it is also important to think about the phrases that consumers use to describe your products. These search...

Send Clear SEO Signals

Sat, 23 May 2009 13:57:44 +0100

Search engine spiders hear the loudest signals from a website's title tags, HTML headings, and anchor text. When all of these components send the same message about a page, the engines hear it loud and...