Evaluation Criteria for Search Engine Optimization
Those who are serious about boosting the quality of traffic that is being directed to their site need to put an organic optimization campaign in place. Search engines are such an integral part of how visitors and potential clients find information on the internet, thus it becomes essential that your website is aligned with what the search engine is looking for.
Though there are many firms who engage in organic optimization activities, the process is by no means easy. Getting a link to the top of a search engine's results page requires a great amount of strategizing and only a company who understand the intricacies of organic optimization will be able to accomplish that.
Our evaluation process has been designed specifically to identify organic optimization firms that excel in their performance and output. An in depth assessment looks at how the firm works and is able to achieve its objectives. We get feedback from at least three clients of the firm to understand their performance better.
A few questions that we may ask clients of an organic optimization firm to gauge their level of expertise are:
General Queries:
• What type of needs analysis was conducted before work initiated?
• What type of a ROI were you anticipating, what was achieved and in what time frame?
• What would be 3 things you would change about your experience?
• What was your total investment?
• Rate your overall experience (1-10; 10 being the highest).
Project Specific Queries :
• What are the most competitive keywords you have been able to rank on the major search engines and how long did it take you to achieve those rankings?
• Did the agency modify the way they achieved higher rankings for you based on the Universal Search model introduced by Google? How?
• How comprehensive, specific, and useful are the reports that are offered to the client? What metrics do they cover?
• Do the reports inform you what the next set of steps ought to be to achieve higher rankings and when you can expect to achieve the next set of goals by?
• How many of your top industry keywords rank in the top 10? Which ones?
