Job Description:
To lead a team of SEOs.
Provide support and analysis for the Search Engine marketing team including:
- Provide Search engine optimization recommendations using white hat techniques.
- Provide SEO Analysis reports for companies websites
- Provide SEO reports for competitors
- Interact with copywriter and web development manager to optimize copy and landing pages for Search Engine Marketing.
- Monitor, track, and report on paid search metrics, including trend analysis
- Provide ad-hoc support for the Search Engine Marketing team including:
- Set up of new campaigns
- QA creative
- Assist in Keyword discovery and expansion
- Top keywords raking by category
- ROI by Campaign, Site, and Category
- Research and analyze competitor advertising links
Job Qualification:
- A degree in business, marketing, communications or related subjects.
- Should be adept at various techniques of Search Engine Optimization
- Should be well versed with Link Building and content development for SEO.
- Good knowledge of HTML and CSS is essential. Exposure to PHP, ASP and CMS is preferable.
- Self motivated, detail oriented and able to prioritize daily work efficiently.
- Exceptional communication skills. Show superior judgment and professionalism when corresponding with partners and team members.
- Demonstrate a proactive work ethic when managing numerous competing priorities in a fast-paced environment.
- Proven ability to accommodate evolving responsibilities and last minute changes.
- Able to analyze metric data and convey recommendations appropriately to supervisors.
- Proficient in MS Word, Excel and PowerPoint.
Experience:
- 3+ years previous online marketing experience. Ad agency or online direct marketing background a plus.
Recommended vendors for: