Search Engine Marketing Specialist

Job Description:

We are looking for a candidate who can drive traffic from Search engines (organic) and Social media websites.
Sound knowledge in Search Engine Optimization with proven record (On page and Off page optimization)
Familiarity in Web analytics tool
Directory submission, Forum postings, Link Building
Experience in PPC Interface (Google Adwords)
Blog Promotion, Link Exchange
Sound knowledge on Social Media Optimization
Job Role:
1.  Performing optimization technique for our website to drive more and relevant traffic from organic search results.
2.  Performing keyword analysis for better ranking.
3.  Generating XML sitemap and submit it in major search engines.
4.  Performing data analysis through Web Analytics tool.
5.  Running PPC campaigns.
6.  Participating in Social Media Networking Websites to build network and drive traffic to our website.
7.  Posting comments in Forums and other open websites
8.  Participating in Social news and Social bookmarking websites to get traffic.
9.  Performing keyword analysis report with Keyword position monitoring software.
10. Monitoring website performance with live website tracker.
11. Building brand to our website.
12. Manage all aspects of each email campaign from audience selection to copy-editing to testing and deployment.
13. Provide marketing and deliverability analysis; work to optimize deliverability and response; and ensure all campaigns is CAN-SPAM compliant.
14. Schedule campaigns so as to maintain database viability/integrity and will monitor, analyze and communicate overall delivery and response statistics.
Desired Profile
1. Must have good knowledge on HTML, CSS and JavaScript
2. Must have good knowledge on Google PageRank algorithm
3. Dynamic candidate who can adopt new techniques quickly
4. Should be very good in written and verbal communication.
5. Knowledge on ASP.NET is a plus
6. Knowledge on XML, RSS is a plus
7. Knowledge on B2B is a plus
8. Knowledge on Web 2.0 is a plus

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