- Create and manage all acquisition strategies through several channels. These may include community on portals and social networks sites, communication, online banner networks, affiliate programs, keyword campaigns, SEO strategies and internal communication plans
- Own metric tracking and strategic evaluation of marketing initiatives
- Collaborate with UI designers to drive improvements to the home page, landing pages, site registration and activation touch-points
- Increase and optimize all elements of customer acquisition
- Identify and execute on opportunities for new online/viral marketing efforts geared towards maximizing traffic and sales
- Provide cross-functional leadership with marketing, development, art and UI teams
- Own communication with internal clients and groups (e.g., IT, Sales and Customer Service, Copywriters)
- Manage external relationships with partner agencies and others
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