Deputy Manager - Serach Engine Optimization

Job Description:

MakeMyTrip is a pioneer of the Online Travel Industry in India. It has been growing exponentially ever since the inception, with annual growth rates in excess of 100%. The company is on track to achieve sales of INR 2500 crores in the f.y.e. March 2010. MakeMyTrip is the dominant market leader with over 50% market share. The largest OTA (Online Travel Agent) in India and amongst the top 3 travel companies in the country, MakeMyTrip has various awards to it’s credit like the "Best Online Travel Company" by Galileo Express Travel World in 2007, the "Emerging India Award" by ICICI Bank & CNBC-TV18, voted one of Asia's hottest technology startups by Red Herring in 2006. The ComScore Media Matrix ranked MakeMyTrip among the top 10 visited websites in India and the most-visited travel website in India. MakeMyTrip also got a 2nd ranking in Professional Services category in the "Great Places To Work" survey in 2009. MakeMyTrip.com is a young and energetic company, which in a span of eight years, has not only gained the trust of over a million satisfied customers, but also the respect and acclaim of the entire travel industry and business world.
Job Description
- 5-6 years of exposure to the SEO technique
- This senior-level Search Engine Optimization specialist will have a proven track record of SEO success working with large, dynamic ecommerce web sites among others.
- He or she will demonstrate an advanced understanding of SEO tactics, the search engine industry, search engine algorithms and ranking factors, and a forward-looking approach to the future of SEO and the search industry as a whole.
- Grow referrals and unique for our properties by leveraging all types of organic traffic opportunities
- Ongoing SEO assessments of and recommendations for our web site and content assets including text, video and images
- Generate Product Requirements Documents and wire frames for SEO product enhancements
- Contribute SEO expertise to product plans including site redesigns, product enhancements, and new site features by contributing to other Product Managers Requirements Documents
- Troubleshoot SEO problems and propose resolution
- Ensure high-quality SEO for user-generated content via: user outreach efforts (with marketing teams), and the UGC submission tools in conjunction (with product development teams)
- Conduct thorough, initial site audits for newly acquired sites. Generate and implement SEO enhancements with a focus on "quick wins," followed by long term strategies
- Write keyword rich, on-site copy in collaboration with marketing teams
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Report on the SEO of our media properties including regular incremental reports plus analysis of specific SEO or product changes, enhancements or initiatives
- Report on the overall SEO health of our web properties and rolling up SEO reports in a meaningful way for executive management
- Stay on top of current search engine news, trends, SEO practices, and emerging items of interest and sharing these with the rest of the team, GMs, developers, etc.
- Develop and execute on inbound linking strategies
- Keyword research, analysis, recommendations and execution
- Predict up-and-coming search queries before demand arrives, and recommend content to properties accordingly
- Monitor competitor sites and the general marketplace and ensure that our sites maintain competitive advantages in SEO
- Proven ability to optimize websites, images and videos for organic search on the major search engines
- Extensive understanding of the search engine industry, industry standards, best practices, search engine algorithms and ranking strategies. And the ability to communicate these items to ones colleagues and executive management teams
- Proven ability to build an SEO culture within the workplace; proven ability to lead a team
- Sound understanding of other forms of organic traffic and how to optimize for them
- Deep familiarity with programming languages including HTML, DHTML, AJAX, JavaScript, and web technologies including online video, Flash, CSS, RSS
- Proven SEO success including link building, link baiting, ranking for targeted keywords, increased referrals and conversions
- Deep familiarity with Social Media and Community Websites
- Sound understanding of user experience for the web
- Time management skills and ability to meet multiple deadlines under pressure
- Exceptional organizational skills
- Outstanding communication and interpersonal skills
- Expert knowledge of Microsoft Excel, PowerPoint, Word, and Outlook

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