1] To implement a variety of online marketing activities, including updating and maintaining the company websites [B2C and B2B], SEO [Search Engine Optimization] PPC [Pay per click] campaigns, affiliates and email marketing.
2] Track and Monitor performance of web based activities, and provide regular reports as requied
3] To support with growing direct sales through an effective CRM Programme. This involves coordinating Direct mail campaigns, including the creation of data extracts and overseeing the fulfillment and mailing process
4] To provide support for consumer events and ship visits, and attend wherever required
5] Keep up to date with online marketing developments and CRM Developments
6] To undertake additional activities as required by the Marketing & Sales Manager
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