February 11, 2009
Tell us about your background and your role in the company.
I am basically MBA marketing started my career in internet marketing a link builder and promoted to SEO specialist in one of the US based companies. I worked with them for 2 years on telecommuting basis.
Then I have started zTrenz Web Solutions Pvt. Ltd in September 2005 and recently we changed our company name to XONIK Technologies Pvt. Ltd. My role is to make sure about the growth and development for the companies and making sure delivery of best of the services under the brand name of XONIK. Currently I am involved in setting up of marketing channels in US, Europe, Canada and Australia and willing to form strategic alliances with overseas companies for mutual benefits.
To expand our services in different parts of the world we are currently seeking investment from venture capitalist to invest in our company.
What are your main services?
• Search Engine Marketing
• Search Engine Optimization
• Link Building Strategies
• Web Development
• Reputation Management
• Blog Marketing
• Copy writing
• Multi Lingual services
What makes your form different from other companies competing in your industry?
Integrity, Transparency and Continuous customer interaction.
Integrity helps us to grow depending upon the word of mouth, the main intangible asset.
Transparency at both internal and external levels help us to earn trust and reliability, the most important blessings to survive in the long run.
Continuous Customer Interaction through well defined process and pre-defined checkpoints never leaves the customer in the dark. As the customer is investing his invaluable heard earned money and time, he wants to remain aware of the proceedings. This also saves us from unnecessary expenses due to communication gap.
According to you, what are the most important questions a potential customer should ask a company before choosing a vendor like you?
1) Tangible Track record
2) The processes adopted in each activity
3) Daily report/ communication
4) And the knowledge base.
What are some of the myths in your field?
Indian companies are not adequately skilled in handling large projects - is a common myth. Ironically most of the jobs procured in US, UK, Canada, and Australia are outsourced to several companies in India. Everybody knows this self contradicting myth, but it remains as a myth perhaps due to the insecurity complex of the overseas' outsourcing companies as Indian companies are much more quality conscious and cost effective.
Just a bitter truth most of the companies who are outsourcing their work in their own country does not know an INDIAN company is working on their project. The fact is the labor intensive work is being outsourced to INDIA at low cost. In that cost companies expect the quality and quantity both I don’t think that this is very well possible. It is only possible if the companies like us get the right price for our work. We are not competing with overseas companies just we would like to work with them for long term and offer best of the services which can results into growth and development of both the companies.
How do you develop your skills in this continuously changing environment?
Over the years I have closely worked in the industry and updated myself in changing environment through reading and testing online promotional strategies in our own domains.
What do you see as the future of the industry? What will be the challenges; do you anticipate and drastic changes?
Most of the mushrooming SEO companies who had plunged into the SEO business segment due to vested interest will filter out completely to leave a much wider space for the genuine companies. SEO is a continuous growing need as more and more websites will keep on emerging and rank in the search engine result pages will always remain as a concern. Perhaps the days ahead will be more thrilling as search engines will become much more rigid in assigning rank for a website. May be, the prevailing concept of link building will be more complex and new innovations have changed it completely and there will be much more focus on page optimization and external promotions through different online Medias.
Where do you see your firm in the next 5 years? What about your personality?
My dream is to make XONIK among the top 10 preferred choices of the international clients of all segments.
I am a very easy going person and very focused about my work. I like to travel, Biking and Cooking.
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