Sybex, November 30, -0001
Craft, Implement, and Measure Winning PPC CampaignsPraise for Pay-Per-Click Search Engine Marketing: An Hour a Day"Szetela and Kerschbaum have crafted a comprehensive how-to manual that should be on every marketer\'s bookshelf. Read it to understand the phenomenon that\'s moving from the search resu....
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Pages:
208
Publisher:
CreateSpace
Date of Publishing:
November, -0001
Author: John Sealey
(0)
Description:
If you\'re a small enterprise with a bricks and mortar business... and you want to break into the lucrative world of online marketing, then this book will be ideal. The World Wide Web is expanding exponentially and so is the opportunities being presented to those willing, able and committed to getting their share. It\'s just knowing what to do, how to do it and getting it done! This book will walk you through just a few of the tools, ideas and approaches you can use as a small business owner to get your business online. Running a business can be challenging at the best of times and having to market it as well, can be even more of an issue if you don\'t have the skills. The great news is marketing really is common-sense and once you know some....
Pages:
272
Publisher:
Adams Media
Date of Publishing:
November, -0001
Author: Susan F. Benjamin
(0)
Description:
A customer\'s decision about a product or service happens in less than a fraction of a second. And the company that knows how to make that first impact--that flash--is ahead of the field. In this revolutionary book, Susan Benjamin shows you how to tap into consumers\' gut reactions, using them to build powerful marketing campaigns.....
Pages:
304
Publisher:
Que
Date of Publishing:
November, -0001
Author: Olivier Blanchard
(0)
Description:
ISBN: 9780789747419 Category: Books General Format: Paperback Publication Date: 2011-02-18....
Pages:
192
Publisher:
British Informatics Society Ltd.
Date of Publishing:
November, -0001
Author: Eileen Brown
(0)
Description:
Engaging with social media such as Facebook, YouTube, and Twitter is now a key part of global business communications. Blogs, microblogs, social networking and social news sites have become the new tools for effective marketing and sales.....
Pages:
160
Publisher:
Kogan Page
Date of Publishing:
November, -0001
Author: Neil Richardson, Ruth Gosnay, ...
(0)
Description:
A Quick Start Guide to Social Media Marketing shows how using social networks as a key marketing tool can lead to improved customer satisfaction, better professional relationships and increased effectiveness. It covers: the benefits of social media marketing; how to apply advertising, PR and sales promotion; ethical behavior; how to add value for customers; how to use social networking sites to acquire, retain and satisfy customers; the implications for managing communications; the future of social network marketing.....
Pages:
302
Publisher:
Wiley
Date of Publishing:
November, -0001
Author: Chris Brogan, Julien Smith
(0)
Description:
The New York Times and Wall Street Journal bestseller-now in a new, updated paperback edition Today\'s online influencers are Web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online. In Trust Agents, two social media veterans show you how to tap into the power of social networks to build your brand\'s influence, reputation, and, of course, profits. In this revised paperback version, learn how businesses are using the latest online social tools to build networks of influence and how you can use those networks to positively impact your business. Combining high-level theory and practical actions, this guide delivers actionable steps....
Pages:
84
Publisher:
CreateSpace
Date of Publishing:
November, -0001
Author: Kevin Rockwell
(0)
Description:
This book will walk you through the steps needed to optimize your Google Places listing through several simple techniques that work together to create an overall, competition-crushing strategy.....
Pages:
432
Publisher:
Sybex
Date of Publishing:
November, -0001
Author: David Szetela
(0)
Description:
The complete guide to a winning pay-per-click marketing campaign Pay-per-click advertising-the "sponsored results" on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing a winning PPC campaign will get the step-by-step instruction they need in this detailed guide. Using the popular An Hour A Day format, this book helps you avoid the pitfalls and plan, develop, implement, manage, and monitor a PPC campaign that gets results. * Successful pay-per-click campaigns are a key component of online marketing * This guide breaks the project down into manageable tasks, valuable for the small-business....
Pages:
72
Publisher:
CreateSpace
Date of Publishing:
November, -0001
Author: Randy Stuppard
(0)
Description:
How to Get Your Business More Customers Than You Can Handle by Ranking High on Google.....
Pages:
288
Publisher:
Atlantic Publishing Group Inc.
Date of Publishing:
November, -0001
Author: Peter VanRysdam
(0)
Description:
Small businesses have been fighting an uphill battle for decades when it comes to marketing. Big corporations have more resources, more brand recognition, and most importantly, more money. This has allowed them to control the conversation. Web 2.0 technologies have leveled the playing field by giving small business an equal voice. Tools like blogs, interactive Web sites, and social networks have become some of the most powerful marketing tools for many small business owners. As of late 2009, more than 55.6 million adults, about 1/3 of the population, access social networks at least once a month an 18 percent increase from 2008, according to Forrester Research. Social networks like Facebook, LinkedIn, Myspace, and Twitter provide marketers....
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